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Branding – A Key to Consumer Retention Not too long ago, brands weren’t much of a concern to consumers. The consumer was objective: they analysed the value of each item or brand based on its monetary value as well as its intrinsic worth or self-benefit. However, in a market saturated with competition, consumers are increasingly… Continue reading Branding – A Key to Consumer Retention

Branding – Antidote to Virtual World It is a well known fact that the world is moving towards virtualization and Brands can leave an extremely powerful impression when they engage with their target audience through their favourite shows.   Hence, Brand placement, when a brand is strategically placed within the script of a film or… Continue reading Branding – Antidote to Virtual World

7 Steps to Develop an Effective Promotional Strategy for Your Brand With so many brands and businesses vying for attention, your promotional techniques could be the deciding factor for potential customers. The right promotion strategy will help you reach your target audience, get noticed by potential customers, and convince them that your product or service… Continue reading 7 Steps to Develop an Effective Promotional …

Short Yet Complete Guide to Humanize a Brand Having grown up on the internet and social media, Gen Z and Millennials are generations who have been deeply immersed in technology for most of their lives. They do not see brands as just an addition to their knowledge; rather, they back their beliefs with brands that… Continue reading Short Yet Complete Guide to Humanize a Brand